- Firmographic data is the different characteristics used to segment companies into groups. These can include information such as industry, company size and revenue. For example a segment can be created to target companies in the Manufacturing industry.
- It can be used by sales and marketing teams to focus on specific companies allowing them to tailor their offering to best suit the company’s needs.
- Chronographic data involves the element of time to events or any changes that have occurred that may present sales or marketing opportunities.
- Such examples could include a newly appointed Head, recent funding secured, or in the process of hiring new employees. This type of data could be considered as time-sensitive and opens a window of opportunity to present an offer just when they need it.
- Technographic data refers to the different technologies (or technology stack) your target companies are using. These can include hardware, software, digital tools, platforms, etc.
- With the number of technologies available rapidly increasing and being adopted by companies, understanding what technologies they are using can enable you to personalise your proposal in a way that is meaningful for them.
